Page 42 - IEC Insights Nov-Dec21_WEB

2021 IEC NATIONAL AWARDS CHAPTER AWARDS

IEC APPRENTICESHIP CHAPTER OF THE YEAR
IEC GREATER

ST. LOUIS

This year, IEC of St. Louis participated in high school career fairs performance, performance growth, safety, teamwork, etc. The
and created a massive database consisting of every high school apprentice is awarded Milwaukee tools and the apprentice and
and trade school in the state of Missouri which was used to create their contractor is recognized on social media.
email campaigns and market their electrical program, as well as
the addition of our newest apprenticeship program, Low Voltage. In addition to this, another strategy was to better provide for
A new apprenticeship program was created and implemented in the instructors so that they may focus on student learning. This
order to meet the demands of contractors working in the St. Louis involved raising instructor pay, instructor bonuses, and creating an
market as well as appeal to the female population. online Google forum where instructors could share materials with
each other. As many of our apprentices pay their own tuition we
A social media marketing plan was developed and implemented were sure to advertise the IEC Scholarship Foundation. St. Louis
this year that involved communicating the activities of apprentices then matches their scholarship up to the full tuition amount plus
and increasing IEC brand awareness. The St. Louis chapter also book kits.
expanded their territory and began contractor membership
marketing which will provide more employment opportunities • August 2019: 164 students
for apprentices. • August 2020: 238 students, 45% growth
• 2021 goal is 300 apprentices
One of their retention strategies was to create an Apprentice
recognition program. Instructors and IEC staff nominate an
apprentice each month based on a set of criteria involving high

40 Insights Magazine | November/December 2021 | www.ieci.org