Page 38 - IEC Insights Sept-Oct19

SPECIAL CONVENTION SECTION

KEYNOTE GENERAL SESSION

Susan Frew
Business Coach, SBA Instructor
for the national Emerging Leaders
program, Radio Host.

SPONSORED BY:
IEC’S OFFICIAL RETAILER
OF ELECTRICAL TOOLS
AND SUPPLIES

The Pufferfish Effect FROM SUSAN FREW:
I started in the Trades the day I was born. My dad was
Thursday, October 3 | 8:30 – 9:45am a carpenter and almost all of his side brothers written
in the traits some matter of speaking. I grew up in a
Using her Business Coaching experience small town in New Jersey we’re almost everyone was
having coached 17 different trades and 150 had an honorable trade for a Vocation. In the early
companies to success Susan Frew now uses years my career took a lot of twists and turns but I
her experience to propel their family plumbing was always in sales and in front of an audience!
business. They grew Sunshine Plumbing
Heating Air 535% in just two years. I started my large platform public speaking in an unusual
way… I was an employee at AT&T wireless in New York City
and I was a volunteer for victim services in the five boroughs.
The Frews’ were able to create their Unique Selling
Proposition by delivering OUTSTANDING customer One of my first jobs with victim services was to be an
service, great follow up, on time, on budget aerobics instructor in one of the shelters in Brooklyn… I really
didn’t know how to teach aerobics but we would put in a
projects using the 12 points of LOVE philosophy.
VHS tape and we would work it out! It wasn’t long before the
organizers realize that I had skills in front of an audience, that
Susan Roberts Frew is a former International led to me being trained and being on their speaker’s bureau.
VP with AT&T Wireless, Business Coach with
ActionCOACH business Coaching, Instructor In 2004, an usual opportunity presented itself and I was
for the SBA’s national Emerging Leaders able to transfer to the AT&T wireless international division
program, radio host of “Coaching Not Just In the country of St. Vincent and the Grenadines. It’s not
for Sports” on ESPN radio in Denver. a popular island, it’s north of Trinidad and Tobago and
slightly west of Saint Lucia. Eventually I also took over the
After a break to focus on Sunshine’s growth, general manager in the country Grenada. My speaking skills
Susan is a Professional Speaker and Emcee were stretched in this role. Not only was I responsible for
and travels around the US delivering keynotes speaking to my own staff, but I was asked to speak before
and training to trades conventions helping government audiences as we lobbied to build our cell towers
members to “Rockstar their Business!” all over the islands, I was asked to do TV and radio interviews
regularly. I believe this experience taught me the importance
of Lobbying and now have transferred that skill to working
with trade associations nationally. I never fail to share
with my audience the importance of government relations
within their industry and how they MUST get involved.

36 Insights Magazine | September/October 2019 | www.ieci.org