Page 17 - IEC Insights Nov-Dec19

Taking on Light

Equipment – A Category

Plagued by Frustrations

Milwaukee Tool has long been a world
leader in the adoption of cordless
technology on jobsites. In 2005, the
company was the first to create the
technology necessary to utilize lithium-
ion in power tools and, ever since, it has
continued to build on this leadership.
For instance, the company’s M18
cordless system created a revolution
in cordless power tools, leveraging
proprietary battery, electronics, and
motor technology to deliver a platform
of cordless tool solutions designed from
the ground up to exceed the demands
of electrical contractors. Additionally,
the company is invested in driving the
development of new technologies within
the industry to ensure that new levels of
performance can be achieved without
asking users to switch to a new platform.
With this cordless leadership at the helm,
Milwaukee knew they had the technology
to go places never gone before. They
started to take a finer look at user
frustrations beyond just power tools,
which opened the door to a wide range of
issues that continue to be simply accepted
as ‘normal’ or ‘part of the job’ on jobsites
across the nation: gas maintenance,
emissions, noise, and vibration.

After spending more than 7,000 hours
with users on over 2,400 jobsites globally,
Milwaukee identified that there were
massive amounts of opportunity to
solve issues and frustrations within the
current power sources, and products
within the light equipment market.

www.ieci.org | November/December 2019 | Insights Magazine 15